Friday, October 30, 2015

Branding your business: It’s about making a connection.

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Aside from securing capital and managing logistics, the most important aspect of running a business is properly establishing your brand. It’s the first thing people think of when they think of your company. It’s what makes-or-breaks their purchasing decisions.

Monday, October 26, 2015

Friday, October 23, 2015

That person must really, really like that brand: the rise of influencer marketing.

business optimization, CRM, CRM consulting, crm miami, crm optimization, Lead management, marketing, net neutrality, salesforce, Salesforce consulting, salesforce optimization, SkyPlanner Tips of the Trade,

Odds are if you're on social media these days you're "following" someone whose regular posts or tweets are, every-so-often, interrupted by a shout out to a company or brand. That's no coincidence. That's an influencer at work. Companies can no longer just advertise brands through traditional channels and hope it's enough to get people to spend money. The advent of online culture, and especially the aforementioned social media, has made it necessary to seek out those who can use their clout to promote your brand. Thus began the rise of the "influencer".

Monday, October 19, 2015

Thursday, October 15, 2015

Helping others grow: how to give positive yet powerful feedback to your employees.

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Your business is only as good as your employees. And your employees can only perform at their best when they're clear on what they're doing right or wrong. As an employer it is necessary to take time to make your employees aware of where they're excelling and where they can improve by providing the best feedback possible. 

Monday, October 12, 2015

Thursday, October 8, 2015

Salesforce App Cloud: empowering companies with more control over their apps.

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These days if you're a business owner the odds are that you've realized you need an app to better connect you to your customers and employees alike. Salesforce's goal is to continue making it easier for businesses to create, maintain and scale their enterprise apps. That goal has led the world's #1 CRM company to introduce the next phase of the Salesforce1 Platform: The Salesforce App Cloud.

Monday, October 5, 2015

Thursday, October 1, 2015

Salesforce and Microsoft: Two peas in a pod!

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Credit: Business Insider
There's been rampant speculation over the last couple of months of a possible merger of Salesforce, the world's #1 CRM platform, with Microsoft (if not a full-on acquisition of Salesforce by the tech giant). Here at SkyPlanner, South Florida's Salesforce consulting company, that speculation was heightened after Salesforce unveiled its new interface, which bears a striking resemblance to Microsoft's own CRM, Dynamics. While a merger or acquisition still hasn't happened - at least not publicly - the two tech innovators announced a slew of new integrations that underlie an increasingly strong partnership.