Thursday, August 20, 2015

The Salesforce Community Cloud gets a buy button, combining communities and commerce!

salesforce, Salesforce Admin, Salesforce consulting miami, Salesforce customization, Salesforce customization Miami, Salesforce Miami, Salesforce News,
Companies that use Salesforce's Community Cloud enterprise community solution can now embed a buy button into online communities. The buy button is a first among enterprise software providers and allows companies to give their customers the chance to discover, research, discuss and buy products in a single location while introducing a new sales channel.

Today, a range of consumer-driven services like Facebook, TripAdvisor, Pinterest, and Twitter are helping brands drive revenue by allowing people to "click to buy" directly within the community. However, companies that want to offer this same type of commerce experience within their own communities have struggled to deliver it because there was not a trusted and easy way to combine transactions with their online communities. Research from eMarketer shows the potential for revenue upside for companies who offer e-commerce: this year, total e-commerce sales are slated to reach $349.1 billion[1]. Salesforce's new Community Cloud solution enables companies to put a buy button right where their customers are already gathered and engaged. 

"Our goal is to make it easier for our customers to grow their businesses and today we're the first enterprise solution that enables buy buttons for any online community," said Nasi Jazayeri, executive vice president of Community Cloud, Salesforce. "Now any company can deliver the same click-to-buy experience as popular consumer services and grow their businesses with social commerce."

"Collaboration is vital to media content creation – whether you're creating music, TV shows or movies," said Achim Voermanek, senior director, Avid Marketplace, Avid. "With Avid Everywhere, we're helping content creators and media organizations create, connect and collaborate in unprecedented ways. The Artist Community enables media professionals to find talent and start new collaborations while the Avid Content Marketplace gives artists a channel to monetize their work by sharing it with a global network of potential buyers."

With new e-commerce Lightning Components from Salesforce partners, companies will be able to seamlessly incorporate e-commerce into their communities. Lightning Components are reusable building blocks that enable companies to quickly add rich new capabilities into their communities without programming. The Winter '16 release of Community Builder will enable customers to easily drag and drop Lightning Components into any community.

Salesforce1 Lightning Components and Community Builder are generally available with the current release of Salesforce and are included in all Community Cloud licenses. The AppExchange for Components is live and available for everyone to access. Partner components on the AppExchange are priced individually on a per user or per Salesforce instance basis. New e-commerce Lightning Components from partners are expected to be generally available in early 2016.