Monday, July 1, 2013

So What's the Hype Behind Content Marketing?

Yesterday was Social Media Day and Miami celebrated in a big way with professional speakers, influencers and social media enthusiasts from various companies nationwide. Over 500 people attended the social media extravaganza at the Arsht Center in Downtown Miami. There was a wide variety of topics  discussed including mobile marketing, social responsibility in branding, Google advertising and so much more. Your Miami Salesforce consulting company learned content marketing created some buzz at the event.

Many speakers and panelists discussed the various types of content marketing and why brands and their ambassadors should take part in developing the content. Many spoke about the benefits of becoming a go-to resource for their customers and the type of content marketing that's out there. Think social media postings, e-books, case studies, white papers and so on.

Coincidentally Salesforce also discussed on their blog some fascinating statistics they've agraggated from different web sources about the general topic of content marketing. For example, did you know that blogs give websites 434% more indexed pages. Also, business-to-business or B2B companies that blog like SkyPlanner Partners generate 67% more leads per month than those who don't. Your Miami Salesforce consulting company also learned companies that have 10,000 or more employees use 18 different content
marketing tactics. 

Content marketing is truly fascinating and can change the face of your business. It allows you to engage more with your customers and create stronger connections with them. 

So what do you create for marketing content for your business?