Monday, July 8, 2013

Have you figured out Google + ?

So you finally figured out Facebook, Twitter and even LinkedIn, but Google+ still leaves you in the dark. So how do you get people to be more engaged with your Google+ page? Your Miami Salesforce consulting team did a little of social media research and found a great article from Social Media Examiner to assist you in becoming a Google+ pro.

First thing's first. Make your Google+ page easily findable which means you should add a Google+ Badge to your business' website. This badge can also work for a personal Google+ account. SkyPlanner Partners found out visitors can engage with you just by clicking the icon, just like they would do to reach your business Facebook page.

Make sure to network in a strategic way, using circles to manage the different interest groups so you can be part of the communities and conversations that are important for you and your business. You can create circles around themes like Social Media for example. Your Miami Salesforce consulting company reminds you about keyword searches so that you can find out relevant people and pages to add to those circles.

Like every social media platform, compelling content is crucial. Think images, videos and infographics to promote shareability. How-to-style pieces of information also do well on Google+ because not only are they shareable but they also include links to other resources.

Don't forget to use your hashtags to find related posts and join trending topics, just like you already do with Twitter. Your Miami Salesforce consulting company reminds you that commenting on other people's posts is a great tip to boost up your engagement on Google+. Use mentions and respond to users with questions to keep the conversation going. 

Looking forward to connecting with you on Google +.

Monday, July 1, 2013

So What's the Hype Behind Content Marketing?

Yesterday was Social Media Day and Miami celebrated in a big way with professional speakers, influencers and social media enthusiasts from various companies nationwide. Over 500 people attended the social media extravaganza at the Arsht Center in Downtown Miami. There was a wide variety of topics  discussed including mobile marketing, social responsibility in branding, Google advertising and so much more. Your Miami Salesforce consulting company learned content marketing created some buzz at the event.

Many speakers and panelists discussed the various types of content marketing and why brands and their ambassadors should take part in developing the content. Many spoke about the benefits of becoming a go-to resource for their customers and the type of content marketing that's out there. Think social media postings, e-books, case studies, white papers and so on.

Coincidentally Salesforce also discussed on their blog some fascinating statistics they've agraggated from different web sources about the general topic of content marketing. For example, did you know that blogs give websites 434% more indexed pages. Also, business-to-business or B2B companies that blog like SkyPlanner Partners generate 67% more leads per month than those who don't. Your Miami Salesforce consulting company also learned companies that have 10,000 or more employees use 18 different content
marketing tactics. 

Content marketing is truly fascinating and can change the face of your business. It allows you to engage more with your customers and create stronger connections with them. 

So what do you create for marketing content for your business?