Sounds simple, but it isn’t. According to Michael Lazerow,
CMO of the Salesforce Marketing Cloud and founder or Buddy Media, focusing on
the right thing is the most important part of running a successful business. He
says great entrepreneurs focus exclusively on efforts that matter and tune out
the rest.

Michael also reminds us that these top three goals have to
be clearly defined for your entire staff because the entire company should be
focusing on the same things, working together, on the same path. Imagine if the
folks behind Twitter wouldn’t have concentrated on 140-character messaging. Or if
Facebook hadn’t focused on photo-tagging.
Writing these top three goals will eliminate distractions
and lead your company into becoming a successful corporation.