Monday, May 11, 2015

The SkyPlanner Parachute: your Monday morning source for great curated content!

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It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. 

  • The new Summer '15 release from Salesforce is hot. And if there's one thing we know here at SkyPlanner, South Florida's Salesforce Consultants, it's hotness (be it weather or software)! The Salesforce Summer '15 release is full of new and improved features, 225 to be exact, that give you the power to gain critical insights about your business and apply them almost instantly. There are also new features that give your company the ability to connect with every key individual inside and outside of your enterprise. 
    [via The SkyPlanner Blog]
  • Brands are continually looking for new ways to communicate and connect with target audiences. At the same time, they need to outflank competitors that are pursuing the same consumers. It means brands are experimenting, innovating and looking for different approaches and tools to gain an edge, even if it is a small advantage. It explains why we have seen the embrace of social media and content marketing in recent years. [via the Salesforce Blogs]
  • If you're one of the nearly four in 10 millennials or one-third of Gen Xers that spend at least nine hours on a digital device each day, you could be putting the health of your eyes at serious risk. [via Mashable]
  • Customer engagement has never been more urgent or more elusive. Real engagement – the kind that goes beyond a momentary impression to a meaningful interaction – isn’t happening on traditional channels. It’s happening today on digital platforms such as Twitter, Facebook, LinkedIn, Pinterest, YouTube, SnapChat, and Instagram. To understand the future of digital platforms and what it means for marketers, HBR spoke with senior executives in a community of top marketers from Silicon Valley. The perspectives of these executives suggest that the pace of innovation shows no sign of slowing down. [via Harvard Business Review]
  • The agile development model has quickly earned its place in the software world. Salesforce has been using it for years and has now it agile development system available to the public as the Salesforce Agile Accelerator
    [via The SkyPlanner Blog]

At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.