Thursday, February 5, 2015

The Salesforce Marketing Cloud '15 Release: Making The Ultimate Marketing Tool Box Even Better

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A few weeks back on our blog we at SkyPlanner, South Florida's Salesforce consulting company, covered the main points of the new Spring '15 Release from Salesforce (you can check out our post about it here). Now we're bringing you more specific information regarding the Spring '15 Release of the Salesforce Marketing Cloud. Aside from dropping ExactTarget from the official title and other branding changes, these are some of the great new features Marketing Cloud users can look forward to, as explained on the Salesforce Blog: 

  • Dynamic Content in Content Builder Our new cross-channel editor allows you to easily use drag and drop content for a simpler experience for creating emails. Many of our customers have already adopted these new tools.
  • Journey Builder Date-Based Triggers This feature simplifies the process of setting up a trigger down to one step. 
  • Email Conversion Tracking 2.0 Leveraging our Web Analytics, you can now tag your website to track conversions such as cart abandons or whitepaper downloads. 
  • Journey Maps Navigation and Live Beta New navigation allows you to more easily navigate to and from an interaction from a Journey Map. Customers can also now sign up to gain access to Journey Maps.
  • New Microsite Functionality in CloudPages This new functionality allows you to create and map multiple microsite pages. 
  • Contact Builder for MobileConnect and MobilePush is Live With this release, you can opt into new segmentation and contact management functionality for our mobile products. 
  • Predictive Email Display Templates These templates allow you to select the look and feel of an email, save, and reuse it. 
  • Journey-Maps-UpdatedJourney Builder Testing This feature allows you to test interactions without going live. 
  • Email Triggers for Salesforce Marketing Cloud customers can now send one to one communications to contacts or leads using triggered sends. 
You can read much an indepth on the Salesforce Marketing Cloud site here. The new marketing cloud gives customers a slew of new tools that few, if any, other companies can offer.