Thursday, February 12, 2015

The Client Might Always Right But Is The Client Always Right For You?

business optimization, CRM, CRM consulting, crm miami, crm optimization, Lead management, marketing, net neutrality, salesforce, Salesforce consulting, salesforce optimization, SkyPlanner Tips of the Trade, Clients. Lifeblood of your business. You’re always taught that the customer is always right. At SkyPlanner, South Florida’s Salesforce consulting company, we have formed our entire enterprise around the idea that the customer is the most important part of our business. But does that mean the client is always right for you and your business? Here’s a list of sign you need to be aware of that will let you know if , or when, it’s time to cut a client loose:
  1. The client values no other opinion but their own and/or micromanages everything you do. This is a sign the client doesn’t trust you despite coming to YOU for help. Despite your expertise they only see you as paid validation of their own ideas. This ultimately leads you down a path you didn’t want to go follow, to results beneath what your company is capable of. And the blame for those lesser results will inevitably be place on your shoulders.
  2. Like their opinion, the only time they value is their own. If a client starts stringing you along when it comes to meetings and deadlines then it’s a sign they don’t respect you or your business. Now, this shouldn’t be confused with a client that is also swamped with work, but that could also lead to problems and shouldn’t be allowed. You need open communication to get the best results regardless of the client’s situation.  
  3. The client tries to renegotiate or haggle at every turn. Unless you’re some kind of glutton for drama the odds are you negotiated a rate with the client prior to beginning your work, with the rate being based on both your previous experience and expectations for the project. A client who suddenly decides they’re not seeing the value of what you’re producing is not going to be satisfied. Trying to satisfy a client by doing more work within the same cost constraints will only lead to overworking and stressing your own resources.
  4. Dealing with the client makes you want to quit your own job. Whether you own your own business or are a decision maker in a larger firm, you’ve probably worked hard to make your own life easier. If a client makes you not want to get up in the morning that’s never a good sign, and no client is worth your health and sanity. Likewise, a client that has become toxic due to its own bad internal management, such as an Enron, is something you and your business should separate from immediately.
At the end of the day you have to ask if having a certain client on your roster worth the headaches and/or are the billings worth the tangible and intangible resources? Could other, maybe smaller clients be more valuable in the long run? Could your resources be better spent elsewhere? Basically, is the “juice is worth the squeeze.”