Friday, October 30, 2015

Branding your business: It’s about making a connection.

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Aside from securing capital and managing logistics, the most important aspect of running a business is properly establishing your brand. It’s the first thing people think of when they think of your company. It’s what makes-or-breaks their purchasing decisions.

Monday, October 26, 2015

Friday, October 23, 2015

That person must really, really like that brand: the rise of influencer marketing.

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Odds are if you're on social media these days you're "following" someone whose regular posts or tweets are, every-so-often, interrupted by a shout out to a company or brand. That's no coincidence. That's an influencer at work. Companies can no longer just advertise brands through traditional channels and hope it's enough to get people to spend money. The advent of online culture, and especially the aforementioned social media, has made it necessary to seek out those who can use their clout to promote your brand. Thus began the rise of the "influencer".

Monday, October 19, 2015

Thursday, October 15, 2015

Helping others grow: how to give positive yet powerful feedback to your employees.

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Your business is only as good as your employees. And your employees can only perform at their best when they're clear on what they're doing right or wrong. As an employer it is necessary to take time to make your employees aware of where they're excelling and where they can improve by providing the best feedback possible. 

Monday, October 12, 2015

Thursday, October 8, 2015

Salesforce App Cloud: empowering companies with more control over their apps.

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These days if you're a business owner the odds are that you've realized you need an app to better connect you to your customers and employees alike. Salesforce's goal is to continue making it easier for businesses to create, maintain and scale their enterprise apps. That goal has led the world's #1 CRM company to introduce the next phase of the Salesforce1 Platform: The Salesforce App Cloud.

Monday, October 5, 2015

Thursday, October 1, 2015

Salesforce and Microsoft: Two peas in a pod!

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Credit: Business Insider
There's been rampant speculation over the last couple of months of a possible merger of Salesforce, the world's #1 CRM platform, with Microsoft (if not a full-on acquisition of Salesforce by the tech giant). Here at SkyPlanner, South Florida's Salesforce consulting company, that speculation was heightened after Salesforce unveiled its new interface, which bears a striking resemblance to Microsoft's own CRM, Dynamics. While a merger or acquisition still hasn't happened - at least not publicly - the two tech innovators announced a slew of new integrations that underlie an increasingly strong partnership. 

Monday, September 28, 2015

Thursday, September 24, 2015

Disruptive Selling: Reaping the benefits of challenging your customers' status quo.

How wonderful would it be if we lived in a world where every customer does his or her own leg work, and all you would have to do as a salesperson is send them an invoice and collect their money. While those might sound like the ideal customer it's actually not. That type of customer is usually only concerned with price and if you won't , or can't, give them the price they want they'll buy from a competitor who will.

Monday, September 21, 2015

Friday, September 18, 2015

SalesforceIQ for Small Business gives SMBs a smarter, easier way to supercharge sales!

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Salesforce.com, building on technology originally created by recent acquired company RelateIQ, has developed SalesforceIQ to help small businesses apply "relationship intelligence" to their everyday business practices. 

Monday, September 14, 2015

Thursday, September 10, 2015

The Salesforce Financial Services Cloud: Revolutionizing the Financial sector

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Modern investors aren't content with just giving their hard-earned money to advisors, brokers or anyone else to handle their investments with only minor input. They want up-to-date, accurate portraits of their finances, which puts pressure professionals. That's where Salesforce's new Salesforce Financial Services Cloud is a godsend.

Tuesday, September 8, 2015

Thursday, September 3, 2015

Salesforce develops the Health Cloud through partnerships with other leading enterprises.

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While Salesforce products have always been available for use in the healthcare industry the world's #1 CRM company has not had a product built specifically for healthcare...until now. SkyPlanner, South Florida's Salesforce consulting partner, goes in-depth into the Salesforce Health Cloud. 

Monday, August 31, 2015

Thursday, August 27, 2015

The Salesforce overhaul we've all been waiting for: Salesforce Lightning!

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This week salesforce.com unveiled the next iteration of its leading CRM platform. SkyPlanner, South Florida's Salesforce consulting company, has learned that Salesforce Lightning is much more than just a visual or UI overhaul. It is a complete re-imagining of the entire framework of the Salesforce system aimed at allowing Salesforce customers to increase all aspects of their sales efforts.

Monday, August 24, 2015

Thursday, August 20, 2015

The Salesforce Community Cloud gets a buy button, combining communities and commerce!

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Companies that use Salesforce's Community Cloud enterprise community solution can now embed a buy button into online communities. The buy button is a first among enterprise software providers and allows companies to give their customers the chance to discover, research, discuss and buy products in a single location while introducing a new sales channel.

Monday, August 17, 2015

Monday, August 10, 2015

Thursday, August 6, 2015

How to build a talent pipeline that will keep your enterprise growing in the right direction.

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Here at the SkyPlanner offices we know that whether you're a growing small business like us or a well-established corporation, the key to success is having the right people in place at every position within your enterprise. The problem lies in finding those people, which can be an incredibly difficult and expensive process.

Monday, August 3, 2015

Friday, July 31, 2015

The AppExchange for Components from Salesforce makes building enterprise apps easier than ever!

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"There's an app for that!" It seems like if there's something you can think of that someone's already created an app for it. And that usually used to mean it was created from scratch. But thanks to Salesforce creating an app for your business just got a whole lot easier. With the introduction of the AppExchange for Components, the world's #1 CRM company has created a place where developers can put app components together like Legos, cutting the time necessary to take apps from conception to release! 

Monday, July 27, 2015

Monday, July 20, 2015

Thursday, July 16, 2015

Salesforce Shield: Built-in protection for regulated industries.

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What do Target, Sony, and the U.S. government have in common? They've all been the target of cyber hacks from malicious entities, resulting in the exposure of the personal data of thousands of people. Knowing the importance of cyber security the #1 name in cloud computing has rolled out Salesforce Shield to protect customer data collected by companies in regulated industries. In our latest blog post SkyPlanner, South Florida's Salesforce consulting company, looks into Salesforce's new tool for piece of mind.  

Monday, July 13, 2015

Thursday, July 2, 2015

Introducing spDHL: The Easiest, Fastest Way For Salesforce Users To Ship With Deutsche Post DHL.


SkyPlanner, South Florida's Salesforce consulting company, has combined the power of the world's #1 CRM platform Salesforce with the power of the world's largest international courier Deutsche Post DHL with spDHL!

Monday, June 29, 2015

Monday, June 22, 2015

Thursday, June 18, 2015

Net Neutrality: The First Amendment Issue Of Our Time

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With two recent legal development shining intense light on the issue of net neutrality lately — a federal court's ruling that stopped broadband providers' effort to hold up new internet freedom rules as well as the FCC's announced $100 million dollar fine of AT&T — we at SkyPlanner want to refresh you on the fight. Here's our original two-part blog series on the subject: what net neutrality is, why both sides love it or hate it, and how it affects your business for better or for worse. 

Monday, June 15, 2015

Thursday, June 11, 2015

The best tools to motivate your employees might not be what you think.

Here at SkyPlanner, South Florida's Salesforce consulting company, we believe it’s essential to keep a high level of motivation at all times because not only is it what our clients need and expect from us, but it’s also what we expect from ourselves. As with everything, SkyPlanner is always on the lookout for way to get better and so we researched the science behind motivation and found some very interesting insights.

Monday, June 8, 2015

Thursday, June 4, 2015

5 ways your enterprise can maximize the effectiveness of Salesforce dashboards.

What good is limitless amounts of data if there's no easy way to present it in a way you can actually use? That's why dashboards are such an integral part of the Salesforce CRM platforms SkyPlanner, South Florida's Salesforce consultants, builds for our customers. More than just eye candy; dashboards are one of the more powerful tools for the average Salesforce user. They are meant to be easy to create and customize by the same people who are going to be using them. The following five tips from Salesforce can help your organization use dashboards even more effectively.

Monday, June 1, 2015

Wednesday, May 20, 2015

8 ways to master the art of the surprise sales opportunity.

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At SkyPlanner, Miami's Salesforce Partner, we know the importance of networking. And in an industry like ours it can happen anywhere, at any time. For example, once while on our way to our weekly team lunch a gentleman noticed the Salesforce1 Platform shirt on a team member. Initially pleasantries led the gentleman to mention he was in the process of purchasing licenses from a competing CRM but was curious to know more about Salesforce. While that encounter did not lead to a repeat meeting it is a good example of how business opportunities can sprout when you least expect them.

Monday, May 18, 2015

The SkyPlanner Parachute: your Monday morning source for great curated content!

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It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. 

Thursday, May 14, 2015

Eight simple rules your business can (and probably should) follow for positive customer interactions.

Customer interactions (the positive ones at least) are of paramount importance to us here at SkyPlanner, South Florida's Salesforce consulting company. Over the years we've surprised you with some pretty shocking statistics about how negative customer interactions can cost your business big time, and now we're going to clue you in on how to make sure those negatrive experiences never happen.

Monday, May 11, 2015

The SkyPlanner Parachute: your Monday morning source for great curated content!

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It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. 

Thursday, May 7, 2015

Summer: A time for sun, fun and a Salesforce release!

The new Summer '15 release from Salesforce is hot. And if there's one thing we know here at SkyPlanner, South Florida's Salesforce Consultants, it's hotness (be it weather or software)! The Salesforce Summer '15 release is full of new and improved features, 225 to be exact, that give you the power to gain critical insights about your business and apply them almost instantly. There are also new features that give your company the ability to connect with every key individual inside and outside of your enterprise.

Monday, May 4, 2015

The SkyPlanner Parachute, your Monday morning source for great curated content!

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week.

Thursday, April 30, 2015

Agile Accelerator: Salesforce's Not-So-Secret (Anymore) Weapon!

The agile development model has quickly earned its place in the software world, rapidly moving into territory previously ruled by the waterfall development model. Salesforce adopted it years ago, after which the cloud-computing leader saw major bumps in productivity and a huge increase in the turnaround time for major releases. A major reason Salesforce's successful implementation of agile development was a tool called GUS or Grand Unified System). GUS was built on Force.com with the purpose of consolidating scrum, quality assurance and bug tracking into a simple-to-use interface.

Monday, April 27, 2015

The SkyPlanner Parachute, your Monday morning source for great curated content!

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. 
  • With Heroku Elements, Salesforce has made it easier than ever for developers to create customer-facing apps. [via The SkyPlanner Blog
  • Engagement means a lot of things in the world of marketing and sales. This is where many companies run into trouble: in an attempt to engage with customers broadly, they often forget to implement an efficient plan that focuses the right resources on the right type of engagement. [via Salesforce Blogs]
  • Equal pay for equal work isn’t typically a mantra you hear from the chief executive of a multibillion-dollar company. Yet Salesforce CEO Marc Benioff is taking the radical step of reviewing employee salaries to ensure men and women are paid fairly. [via the Huffington Post]
  • How do you make a project plan that will actually work (i.e. successfully accomplish business objectives on time and under budget)? There’s no one-size-fits all answer, but there are a number of attributes that effective plans usually have in common. [via Salesforce Blogs]
  • A Salesforce CRM is an essential tool for any business, but like any other tool it has to be wielded correctly. That's why correctly setting up data and its use within your CRM is crucial to its success. [via The SkyPlanner Blog]

At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.

Wednesday, April 22, 2015

Salesforce Announces Heroku Elements

Salesforce has made it easier than ever for developers to create customer-facing apps. Heroku Elements is a new marketplace designed to give developers instant access to Heroku's ecosystem of powerful app components, services and tools. Developers no longer need to search for messaging services, payment systems, app monitors, data stores and other pre-built app elements on their own.

Monday, April 20, 2015

Another SkyPlanner Parachute, your Monday morning source for great content!

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. 

At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.

Monday, April 13, 2015

The SkyPlanner Parachute: your source for great content every Monday morning!

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. 

At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.

Thursday, April 9, 2015

Data considerations for Salesforce implementation!

Data. It's important (duh!). That's why at SkyPlanner, South Florida's Salesforce consultants, we know that if your CRM doesn't treat your data properly then it isn't worth having. The importance of getting your data habits off right, beginning with implementation, is important because even a single misstep can start a snowball effect of bad data.. Below are some Do's and Don't of data implementation we found from the good folks at Salesforce: 



Data Implemention Do's: 
  • Emphasize clean data. Develop data policies and management strategies for your new CRM implementation and stress the importance of following those policies beyond to your users. 
  • When it comes to data migration, analyze your data to figure out what's essential to your business processes. Then build your application to include only the data you really need. Don't just build an application to house everything expecting to discard excess data later. 
  • Create data maps for object relationships, field data types, and other requirements. Define points A and point B (and sometimes C through Z) of your data's interdependencies. You don't want your data to get lost thanks to a wrong turn!

    Data Implemention Do's: 
    • Don't get lazy and create unnecessary requirements (validations) if something can be accomplished by developing better processes or by training end-users on proper procedures. 
    Sources: 
    1. Frankfurt, Tal. "Salesforce Implementation Best Practices: Data." Salesforce Blog. N.p., 07 Apr. 2015. Web. 08 Apr. 2015.

    Tuesday, April 7, 2015

    A little late but still great...The SkyPlanner Parachute!

    *Due to Comcast-related technical difficulties this week's SkyPlanner Parachute is a day late but still as full of great content as ever!
    business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

    It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. 

    At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.

    Wednesday, April 1, 2015

    Salesforce unveils the Intelligence Engine for the Salesforce Service Cloud.

    In the past few weeks SkyPlanner, South Florida's Salesforce consulting company, has covered many of the improvements Salesforce has made to its CRM offerings, mostly in the Sales Cloud and Marketing Cloud. But today's post is about an improvement Salesforce has made to its Service Cloud suite of products. That improvement is called the "Intelligence Engine" and it will harness data science to fuel the industry's smartest customer service. 

    Some of the features of the Intelligence Engine include: 
    • Intelligent Business Processes Dynamically assign cases to agents based on skill set, case history, presence or communication channel—email, web, phone, video chat or SMS. Using advanced workflow automation, the Intelligence Engine can also trigger any business process, such as escalating cases beyond the support department to sales or marketing. For example, a support center can route cases from VIP customers to top agents or distribute potential sales leads to the best teams or individuals equipped to upsell.
    • Intelligent Workload Management Automatically distribute and manage agent workload to respond to the unpredictable demands of omni-channel support. Rather than relying on a manual process to fill an agent's queue with cases, Intelligent Workload Management will automatically distribute cases to agents based on their expertise to handle specific types of cases, as well as their caseload, to maximize their productivity. For example, Service Cloud will suspend pushing cases to an agent if they're on a video chat or factor in how much to decrease the workload for an agent who will soon be on break.
    • Seamless Omni-Channel Customer View Customers can start a conversation on one channel and seamlessly transition to another without having to continuously identify themselves, rehash the problem or bring a new agent up to speed. For example, a customer with an open email case who requests a video chat will automatically be routed to the same agent working on the email case for a seamless service experience.
    The impact of the Intelligence Engine can be summed up in these comments: 
    • The Service Cloud Intelligence Engine harnesses the power of data science to improve workflows, business processes and deliver seamless customer service across any channel,” said Mike Milburn, SVP and GM of Service Cloud, Salesforce. “Now companies are prepared to exceed their customer's increasingly high expectations for smarter service.”
    • “We are building the next generation of travel that is highly personal and seamlessly connected across any channel—on the web, on email, phone, mobile, social media— and even at the train station,” said Antoine de Kerviler, CIO, Eurostar. “By standardizing the entire customer service platform on Salesforce, Eurostar is able to deliver a single view of customers so agents can deliver exceptional service at every turn.”

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    Sources: