Tuesday, December 16, 2014

Salesforce.com once again raises the bar in app distribution with the new AppExchange Store Builder.

Since it's launch in 2005 the Salesforce AppExchange has been an invaluable tool for expanding the salesforce.com ecosystem to where it is today. SkyPlanner, South Florida's premier Salesforce consulting and customization company, currently has three well-regarded apps on the AppExchange- spExams, spImages, and spVFComponents- with more on the way. And now Salesforce is working to bring the ability to distribute apps to its partner companies with the AppExchange Store Builder

As the app industry continues to explode in growth (seems like these days there's an app or two for almost anything you can imagine) Salesforce is looking to give other companies the means to build their own virtual storefronts from which to distribute their creations. The AppExchange Store Builder will allow Salesforce users to leverage, for their own gains, the same great features that make the AppExchange so successful. 
"Every company is becoming an app company, but until now, they haven't had the option to centralize app management and distribution," said Jim Sinai, senior director, AppExchange and platform, Salesforce. "With AppExchange Store Builder, any company can quickly create a completely customizable storefront for its users."
Companies such as SkyPlanner will now be able to offer their business applications to others directly. That will make it much easier to break through the clutter of existing app stores, and allow potential buyers to find your app when they want or need to. And the virtual storefronts are not limited to mobile apps or apps built through Salesforce's many platforms. Stores built through the store builder will be able to support apps of all types, built on any platform, and for any purpose. It is basically a blank canvas for e-commerce. 


business optimization, CRM, CRM consulting, crm miami, crm optimization, Lead management, marketing, salesforce, Salesforce consulting, salesforce optimization, SkyPlanner Parachute,
Source: Salesforce AppExchange
According to Salesforce, the AppExchange Store Builder is perfect for enterprises that want: 
Distribution freedom: AppExchange Store Builder makes it easy for companies to create a single destination to distribute mobile, web and desktop apps to customers, partners and employees.
Customized branding: New app storefronts can be completely customized to give all end-users a consistent brand experience.
Built-in dashboards: Companies can stand up a new marketplace with a few clicks, make apps immediately available, and view built-in dashboards that provide complete transparency into activity and downloads.
Support for all platforms: Companies can create a single destination for their end-users to download all of the business apps they need, including third-party apps and apps for various device platforms, such as Android, iOS and Windows.
E-commerce: Existing solutions available in the Salesforce AppExchange, including Chargent, Linvio and Zuora, can be easily integrated into AppExchange Store Builder to add payment processing.

At its core the AppExchange Store Builder is an out of the box product distributed on the Salesforce AppExchange as an unmanaged package. That means users can add any additional features that fit their specific needs: security measures, workflows, update releases, lincense management, third party integration, and much more. The Store Builder will also be Salesforce1 ready, but user will also be able to create their own mobile stores using the Store Builder's native capabilities.  


business optimization, CRM, CRM consulting, crm miami, crm optimization, Lead management, marketing, salesforce, Salesforce consulting, salesforce optimization, SkyPlanner Parachute,
Source: Salesforce AppExchange
As an active member of the Salesforce AppExchange, SkyPlanner is extremely excited about the opportunities the AppExchange Store Builder presents. And we look forward to learning even more about it and how it can help our own customers in their own business endeavors. Hats off to salesforce.com for raising the bar once again.