Wednesday, November 26, 2014

Turn your enterprise into a social butterfly with the latest version of Salesforce's Social Studio.

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Salesforce has unleashed its newest version of its Social Studio product onto the unsuspecting social media world and we at SkyPlanner, South Florida's premier Salesforce consultants, are very excited about it. 


Social Studio is Salesforce's solution for social marketing, publishing, and analytics which has been built upon the already stellar work of Salesforce acquisitions Radian6 and Buddy Media. Social media has changed drastically in the short time it's been a part of the marketing world. Once just a way for college kids to plan parties, social media has become a necessary tool for building brand loyalty through customer interaction. Social campaigns can be used to create effective overall effective marketing strategies. Public relations professionals can use social media to preemptively tackle disastrous public missteps. To maximize the affectiveness of these and many more tasks a company needs a product that is flexible and easy-to-use, allows for collaboration between departments, and is seamlessly mobile. Social Studio is all of those things and more.


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Source: salesforce.com

Monday, November 24, 2014

A new week means a new SkyPlanner Parachute. Take some time to read up on some Salesforce news.

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. Click on each link to view our curated content.

At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.

Thursday, November 20, 2014

Building A Sales Compensation Plan Part 2: Setting Sales Objectives and Goals.

Last week SkyPlanner, South Florida's premier Salesforce consulting and customization company, wrote an introductory post on creating the type of sales compensation plan that will allow your business to attract a superior sales team. Last week's post centered on outlining the four points every great compensation plan should cover: sales strategy, performance indicators, methods of compensation, and conflict resolution protocols. If you missed last week's post you can read it here . 

As we get more in depth into each section of the sales compensation plan we won't be discussing sales strategy as that can vary widely from business to business. Instead, we'll skip to developing sales goals and performance indicators. It's simple to set performance indicators such as "close X amount of sales every month" taking the easy way out can lead to false results. Sales could come through the use of discounts and/or incentives, which do not help a business's bottom line. Also, will sales to an existing customer count as much towards goals as a sale to a new customer? 

That's why sales objectives should be more than setting a quota. Other objectives such as selling a new product or acquiring X amount of new accounts are a great place to start. All sales objectives should reflect the advancement of the business as a whole. Only then can you begin to develop individual sales objectives that will keep your sales force motivated. 

Monday, November 17, 2014

It's a warm November morning here in South Florida. And today's SkyPlanner Parachute makes it even hotter!

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. Click on each link to view our curated content.


At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.

Tuesday, November 11, 2014

Setting up an effective sales compensation plan to attract the best salespeople.

Whey you're first starting a business you do everything yourself- research, development, fundraising, production, even housecleaning- but if your ultimate goal is growth, you'll eventually need to hire help. 

In most cases growth will inevitably include hiring sales people. And odds are you're going to want the best salespeople around but unless those people are close relatives willing to work on the cheap, you're going to need an attractive compensation plan. 

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It's certainly no easy task to develop a compensation plan as a lot of difficult questions have to be answered at the outset: base pay vs. commission, performance indicators and measurement, conflict resolution. These are all things that will contribute directly to whether your company can attract elite salespeople, which will ultimately affect your company's bottom line. While the specifics of sales compensation plans can vary widely from business to business, there are core factors that should be found in any compensation plan. This week SkyPlanner will cover them in hopes that we can help your business crafts its own sales compensation plan. 

The first is writing the plan. A well-written compensation plan should include your company's: 
  • Sales strategy - How your salesforce will focus and engage selected target markets to position your brand or product in the minds of customers.
  • Performance indicators - The measuring stick that tells you how well (or poorly) your salespeople are performing. 
  • Compensation methods - How your salesforce will get paid for closed deals. Base pay + commission, soley commission based, base pay + bonus, etc. The best salespeople know what they're worth. 
  • Conflict resolution protocols - Even the most comprehensive plan will never cover every possible scenario. This outlines the methods for resolving conflicts as they come up. 
Once the above points are written out it gives your sales manager (whoever that may be) a jumping-off point for effectively communicating with your sales staff. 
Our next post will cover how to develop an effective sales strategy and the performance objectives you'll want to track. Stay tuned!

Monday, November 10, 2014

It's SkyPlanner Parachute Monday! Take a break from the Monday grind to read up on some great content!

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. Click on each link to view our curated content.


At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.

Thursday, November 6, 2014

Learning Salesforce...The Salesforce Way! A SkyPlanner look at Salesforce's Trailhead.

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developer.salesforce.com
Tucked away among the many great product announcements at Dreamforce calendar was the unveiling of Salesforce Trailhead. While not a product per se, Trailhead is a great addition to the Salesforce line-up. According to the Salesforce Developer site Trailhead is "an interactive learning path through the basic building blocks of the Salesforce1 Platform."

Basically, Trailhead is a free tool created by developers for aspiring developers and admin that want to learn the ins and out of  building apps inside Salesforce. It provides a structured approach that uses modules and tests that cover all aspects of the platform, from Apex Basics to Validations. And while the program is structured in a way to ensure the best learning path, users can jump around to any module at any time.
Users can also track their progress by logging in to their existing developer accounts (if you don't have one you can signup for a free account here). Adding to the fun, Trailhead users can earn points and badges for completing challenges, which can then be displayed on Twitter, Facebook, and Linkedin.

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developer.salesforce.com

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developer.salesforce.com

Monday, November 3, 2014

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week.

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. Click on each link to view our curated content.


At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.