Tuesday, September 9, 2014

Salesforce Wear: Another way salesforce.com continues to improve upon revolutionary business technology.

business optimization, CRM, CRM consulting, crm miami, crm optimization, Dreamforce, dreamforce '14, marketing, salesforce, Salesforce consulting, Salesforce News, salesforce optimization, Salesforce.com continues to break new ground in the technology realm. The world's #1 cloud computing company has released a update to its Salesforce Wear suite of developer tools and applications. With Salesforce Wear, Salesforce.com builds on existing platforms such as Android Wear and takes their capabilities much, much further. Whereas Android Wear is limited to Android devices, Salesforce Wear lives across the gamut of wearables and connects them all with the Salesforce1 Platform.

While it is still relatively early in the lifecycle of wearable tech the industry it is safe to say it isn't a passing fad. In fact, wearables are ahead of where smartphones were at this time in their lifecycle in terms of public perception. Remember just a few years ago when it seemed ridiculous to think that important business calls could take place on the go? Smartphones and tablets changed all that. Thanks to innovations like the iPhone it's now common to see someone on an important businees call while sitting on a park bench (or, as in the case with another tenant in the building that houses our offices, leaning against a men's room urinal). It is not outside the realm of reality that wearables will have a similar affect on business.

business optimization, CRM, CRM consulting, crm miami, crm optimization, Dreamforce, dreamforce '14, marketing, salesforce, Salesforce consulting, Salesforce News, salesforce optimization,

SkyPlanner has covered Salesforce and it's plans for wearable technology in the past, so the following is a quick recap of the newest updates.

Salesforce has added five new devices to the to the lineup of wearable tech it supports, including the Oculus Rift, bringing the lineup to eleven devices. And with Apple' announcement yesterday of the iWatch we're sure that lineup will include 12 devices sooner rather than later.Salesforce is also venturing into heads up display, or HUD, technology. Salesforce's goal is to perfect facial recognition software and combine it with HUDs to a point where salespeople can use it call-up important client information with a glimpse of a client and display it without the salesperson breaking stride.

Many customers have already been using Salesforce Wear in innovative ways. One example is using the technology to let salespeople know when a preferred customer or VIP is within a certain range so they can proactively greet the customer. Another example is a company using smartwatches to automatically clock when an employee walks off his or her shift.

Sources:
  1. Gownder, J.D. "Salesforce Continues to Drive Wearable Innovations | ZDNet." ZDNet. Forrester Research, 4 Sept. 2014. Web. 08 Sept. 2014.
  2. Leung, Stuart. "How Wearable Technology Can -- And Will -- Change Your Business." Salesforce Voice. Forbes Magazine, 07 Sept. 2014. Web. 07 Sept. 2014.
  3. Leung, Stuart. "How Wearable Technology Can (And Will) Change Your Business." Blog. N.p., 01 July 2014. Web. 09 Sept. 2014.