Wednesday, August 27, 2014

Salesforce.com announces the addition of the Salesforce1 Community Cloud to the Salesforce ecosystem.

business optimization, CRM, CRM consulting, crm miami, crm optimization, Dreamforce, dreamforce '14, marketing, salesforce, Salesforce consulting, Salesforce News, salesforce optimization,
Salesforce.com continues to build upon its already impressive stable of customer relationship products with the announcement of its Salesforce1 Community Cloud.

The Community Cloud is the next step in Salesforce's commitment towards growing communities as a new way for companies to engage its customers.  The Community Cloud also puts Salesforce in the thick of the $3.5 billion  enterprise collaboration market.

According to a company press release the Salesforce1 Community Cloud will allow companies to build communities that are:

  • Personalized—Each member will be receive content curated based on profiles with their own preferences. 
  • Connected—Communities will connect to a company's Salesforce data through the Salesforce1 platform. Communities will also be searchable on search engines such as Google. 
  • Mobile—Community Cloud will include optimization for mobile devices and all content will be available on the Salesforce1 app. 
  • Fast—Templates will allow for almost instant creation of communities. A simple user interface will allow community managers to easily customize their communities based on member preferences.  

Some comments regarding the release:
“More than 2,000 active communities have gone live since we first offered a communities product just over a year ago,” said Nasi Jazayeri, executive vice president of Salesforce1 Community Cloud, salesforce.com. “Based on the success we have seen with customers, tremendous market opportunity and support from our ecosystem, salesforce.com is doubling down on communities with our new Community Cloud.”
 “The Community Cloud represents an important moment in the industry, ushering in new lattice-like business models for how people work, how they engage their customers, and how they connect,” said Cathy Benko, vice chairman and managing principal, Deloitte Consulting LLP.
The Salesforce1 Community Cloud is set to start at $500 a month and is currently available, with major upgrades to hit in October 2014.

Sources
  1. "Salesforce.com Launches New Cloud-Salesforce1 Community Cloud-Defining the Next Battleground for Customer Engagement - Salesforce.com." Salesforce.com Launches New Cloud-Salesforce1 Community Cloud-Defining the Next Battleground for Customer Engagement - Salesforce.com. N.p., 27 Aug. 2014. Web. 27 Aug. 2014.
  2. "Experience the Powerful Features of Community Cloud - Salesforce.com." Salesforce.com. N.p., 27 Aug. 2014. Web. 27 Aug. 2014.
  3. "Salesforce.com Launches New Cloud--Salesforce1 Community Cloud--Defining the Next Battleground for Customer Engagement." - MarketWatch. N.p., 27 Aug. 2014. Web. 27 Aug. 2014.