Friday, August 29, 2014

5 Reasons Why You Can't Afford to Miss Dreamforce 2014 If You're a Salesforce Developer

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The time is drawing near for legions of Salesforce developers to descend on the city of San Francisco for Dreamforce 2014. And since the community of Salesforce developers has swelled to close to 2 million Salesforce knows that just any old conference won't cut it. That's why Dreamforce 2014 is packed to the brim with goodies that cater to everything a Salesforce developer could possibly hope for, including the following:

  1. A bigtime keynote like this one:

  2. A Developer Zone that allows developers first-hand glimpses of all the latest offerings from Salesforce. This year there will be more ISV involvement, more to learn about wearable tech, and an aptly named "Demo-palooza" complete with MC. 

  3. Workshops will let developers get hands on training in a collaborative atmosphere. Workshops will center around codeless App Building, exposing admins to coding with Apex and Visualforce, helping developers on other platforms become familiar with Salesforce, and expanding existing developers' knowledge of Salesforce stalwarts like Force.com, Heroku, and ExactTarget. 

  4. Over 250 dedicated sessions where developers can pose tough questions about anything Salesforce and get expert answers in an intimate setting. 

  5. Crossover with Admin Zone. As the line between developers and admins continues to blur, Dreamforce has placed both zones adjacent to each to encourage as much overlap as possible.

For a more in-depth look at everything developers can look forward to at Dreamforce you should check out the video below:



Sources: 
  1. Kranes, Marissa. "5 Reasons Developers Can't Miss Dreamforce." Blog. N.p., 22 Aug. 2014. Web. 29 Aug. 2014.

Wednesday, August 27, 2014

Salesforce.com announces the addition of the Salesforce1 Community Cloud to the Salesforce ecosystem.

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Salesforce.com continues to build upon its already impressive stable of customer relationship products with the announcement of its Salesforce1 Community Cloud.

The Community Cloud is the next step in Salesforce's commitment towards growing communities as a new way for companies to engage its customers.  The Community Cloud also puts Salesforce in the thick of the $3.5 billion  enterprise collaboration market.

According to a company press release the Salesforce1 Community Cloud will allow companies to build communities that are:

  • Personalized—Each member will be receive content curated based on profiles with their own preferences. 
  • Connected—Communities will connect to a company's Salesforce data through the Salesforce1 platform. Communities will also be searchable on search engines such as Google. 
  • Mobile—Community Cloud will include optimization for mobile devices and all content will be available on the Salesforce1 app. 
  • Fast—Templates will allow for almost instant creation of communities. A simple user interface will allow community managers to easily customize their communities based on member preferences.  

Some comments regarding the release:
“More than 2,000 active communities have gone live since we first offered a communities product just over a year ago,” said Nasi Jazayeri, executive vice president of Salesforce1 Community Cloud, salesforce.com. “Based on the success we have seen with customers, tremendous market opportunity and support from our ecosystem, salesforce.com is doubling down on communities with our new Community Cloud.”
 “The Community Cloud represents an important moment in the industry, ushering in new lattice-like business models for how people work, how they engage their customers, and how they connect,” said Cathy Benko, vice chairman and managing principal, Deloitte Consulting LLP.
The Salesforce1 Community Cloud is set to start at $500 a month and is currently available, with major upgrades to hit in October 2014.

Sources
  1. "Salesforce.com Launches New Cloud-Salesforce1 Community Cloud-Defining the Next Battleground for Customer Engagement - Salesforce.com." Salesforce.com Launches New Cloud-Salesforce1 Community Cloud-Defining the Next Battleground for Customer Engagement - Salesforce.com. N.p., 27 Aug. 2014. Web. 27 Aug. 2014.
  2. "Experience the Powerful Features of Community Cloud - Salesforce.com." Salesforce.com. N.p., 27 Aug. 2014. Web. 27 Aug. 2014.
  3. "Salesforce.com Launches New Cloud--Salesforce1 Community Cloud--Defining the Next Battleground for Customer Engagement." - MarketWatch. N.p., 27 Aug. 2014. Web. 27 Aug. 2014.

Monday, August 25, 2014

The SkyPlanner Parachute: South Florida's best source for Salesforce and business news!

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. Click on each link to view our curated content.

At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with any opinions or suggestions for future content.

Friday, August 22, 2014

Salesforce.com extends its reign as Forbes magazine's most innovative company.

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Forbes magazine has once again named salesforce.com as the year's most innovative company. It marks the fourth consecutive year Salesforce holds the title and the company has held the top spot every year Forbes has released the list.

SkyPlanner is not surprised Salesforce walks away with the distinction once again. In the decade since it became a public company Salesforce has exploded from less than a 1,000 employees to more than 13,000. Revenue generation has seen even more explosive growth as $50 million annual revenue dropped a zero but gained in a "B" as the company recorded $5 billion in revenue last year.

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Salesforce CEO Marc Benioff
Salesforce's success begins at the top. CEO Marc Benioff is the catalyst that keeps the company striving to be at the forefront of innovation. His constant pushing of boundaries has sprouted an incredible line of business-optimization products. And when an existing Salesforce offering isn't living up to the standard he believes customers deserve he isn't shy about acquiring a company who does it better, as is the case with Heroku and ExactTarget.

Benioff's management style, based on his V2MOM philosophy, encourages employees of all levels to push boundaries themselves because he trusts them to figure out the best ways to get things done.  V2MOM stands for "vision, values, methods, obstacles, and measure."

The infographic below highlights why Salesforce has ruled the rankings for the previous three years:

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We at SkyPlanner are extremely proud to be associated with such a respected company, and as South Florida's largest group of Certified Salesforce Developer's are also proud to be able to share all the best things about Salesforce with our customers. 

Sources:
  1. Konrad, Alex. "Salesforce Innovation Secrets: How Marc Benioff's Team Stays On Top." Forbes. Forbes Magazine, 20 Aug. 2014. Web. 20 Aug. 2014.
  2. Stanford, Emily. "Fourth Time's a Charm: Salesforce Named." Blog. Salesforce.com, 20 Aug. 2014. Web. 20 Aug. 2014.
  3. "The World's Most Innovative Companies." Forbes. Forbes Magazine, 20 Aug. 2014. Web. 20 Aug. 2014.
  4. "How Salesforce.com Became the Most Innovative Company 3 Years in a Row - Salesforce.com." Salesforce.com. Salesforce, n.d. Web. 20 Aug. 2014.

Sunday, August 17, 2014

The SkyPlanner Parachute: the latest and greatest news brought to you by your Salesforce needs.

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It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. Click on each link to view our curated content.
  • Curious as to how Salesforce is addressing the changing needs of the world's biggest industries? If you happen to be attending Dreamforce '14 you can stop by the Industries Zone to get all the latest details and play with all the newest toys Salesforce has to offer. [SkyPlanner Blog]
  • Few things help a business gain (and keep) customers than the ability to empathize with their feelings. Empathy maps are a great tool for getting to know your customers. [Copyblogger]
  • Filling your schedule with too much might make you seem busy, but it's not helping your business grow. Learning to prioritize and drop unnecessary time-wasters from your schedule is a key to success. [Salesforce Blog]
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  • Letting employees go is an inevitability of running a business. Unfortunately that can bring about the issue ex-employees still having access to your enterprises critical resources (like your Salesforce CRM). This is known as Rogue Access and you need to know how to fight it. [Sacramento Business Journal]
  • Want a glimpse into the crazy world of data centers? This great infographic is filled with tidbits about the places where your gigabits is stored! [CloudTweaks]
  • We'd like to end this week's Parachute with a cool little event that happened to use this past week. 
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A follow from Salesforce? Don't mind if we do!

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I guess you could say it's getting serious!

At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with any opinions or suggestions for future content.

Wednesday, August 13, 2014

Industry "disruption" will be on full-display at Dreamforce '14.

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While it might sound like a catastrophic idea, industry disruption is actually a good thing. At least for customers, that is. Also known as distruptive innovation the idea is simple. It's the advent of an innovation so game-changing it causes a huge shift in how business is conducted within a specific industry. And it happens everyday. Examples include the telephone turning communication on its head and the smartphone doing the same to personal computing.

Salesforce has been a leader in industry disruption since its inception and makes it a primary focus at Dreamforce. The 2014 edition of Dreamforce will feature an Industries Zone whose focus will be on six major industries, and how Salesforce can revolutionize existing business practices within them. Below is just a taste of how each industry's needs will be addressed at Dreamforce:
Financial Services/Insurance. Repairing the relationships between banks and their customers through social media in order to increase deposits.
Health Care/Life Sciences. The ability to lower costs by taking preventive care to people instead of waiting for them to arrive in dire need at an emergency room. 
Retail/CPG. Assisting brick and mortar stores leverage new technologies to combat the onslaught of online shopping. 
Communications/media. Improve response time for service which has always been a major complaint about the industry.  
Automotive/Manufacturing. Expanding on existing efforts to make cars the next wave of mobile platform. 
Government. Using private business products like Salesforce to shrink bloated and inefficient government projects more stream-lined and infinitely more cost-effective. 
Dreamforce attendees will also be able to learn from actual industry experts, and Salesforce industry leaders will showcase solutions to many pressing challenges modern businesses face. Finally, the Industries Zone at Dreamforce will be littered with actual customers who are actively using Salesforce to create solutions for their enterprises. The exchange of ideas will be non-stop and new products can be tested on a variety of platforms right on the exhibition floor.

The SkyPlanner team is excitedly counting down the days until we board our plane to San Francisco. We are looking forward to learning as much as we can to help our customers in Miami and South Florida get the most out of their Salesforce platform.


Sources:
  1. Ledniczky, Robert. "Road to Dreamforce 2014 Week 5: Industry Disruption." Resource Management Software from Precursive. N.p., 6 Aug. 2014. Web. 12 Aug. 2014.
  2. Kraines, Marissa. "Industries At Dreamforce and Beyond." Salesforce Blog. Salesforce.com, 7 Aug. 2014. Web. 12 Aug. 2014.

Tuesday, August 5, 2014

Salesforce.com celebrates ExactTarget anniversary with revolutionary upgrades.

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It's been a year since Salesforce completed the takeover of ExactTarget. At the time the $2.5 billion deal was seen as daring by some and brash by others. But at the end of the day it was something that Salesforce needed to do. The deal added a true cloud-based marketing platform to add to the company's extensive stable of products. ExactTarget, founed in 2000, is an established brand in the realm of cloud-based internet marketing with clients such as Coca-Cola and Nike. The addition of ExactTarget also meant that Salesforce would also own marketing-automation company Pardot.

And Salesforce is ready to see the fruits of their acquisition begin to flourish. Salesforce has announced the first major upgrade of the Salesforce ExactTarget Marketing Cloud's Journey Builder since buying the company. Journey Builder is ExactTarget's marketing campaign planning tool which helps marketers design and implement automated digital campaigns. It maps out the ways in which customers interact with campaign activies through channels such as email, web, and social media. The upgrade features three main pillars:

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Journey Maps. A drag-and-drop interface wherein marketers are able to map out an intended media-consumption path for customers and track their interactions within desired channels.
Journey Triggers. These are automated responses to  customer actions using the correct channel attributed to the action (think email reminders to a customers that he or she still has something sitting in the shopping cart of an online store). It will feature integration with other Salesforce products such as the Service Cloud.
Journey Metrics. More than a general analytics tool, Metrics will allow marketers to test and gauge which channels are working based on real-time feedback that extends beyond mouse clicks.
The three additions to the Salesforce ExactTarget Marketing Cloud's Journey Builder are set to be released in Q3 of fiscal year 2015. The announced pricing structure will be $5,000/year for a license plus additional fees contingent on the number of marketing messages sent to customers.

Sources:
  1. Du Preez, Derek. "One Year on - How Is ExactTarget Settling into the Salesforce Way of Life?" Diginomica. Diginomica, 30 July 2014. Web. 05 Aug. 2014.
  2. Lauchlan, Stuart. "Salesforce.com "number One in Enterprise Marketing?" - Diginomica." Diginomica. N.p., 4 June 2013. Web. 05 Aug. 2014.
  3. "Salesforce ExactTarget Marketing Cloud Launches the Next Generation of Journey Builder; Accelerates the Transformation of Marketing to Customer Journeys." MarketWatch. BusinessWire, 30 July 2014. Web. 05 Aug. 2014.

Sunday, August 3, 2014

The NFL might have started last night but the SkyPlanner Parachute never left. Check out the latest installment!

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. Click on each link to view our curated content.
At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with any opinions or suggestions for future content.