Thursday, July 31, 2014

Salesforce.com becomes latest member of The Software Alliance.

Salesforce.com has announced it has joined The Software Alliance, otherwise known as the BSA. The BSA is a trade group comprised of software creators, and works to fight copyright infringement of members' intellectual properties.

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According to a press release available on PR Newswire, Salesforce chose to join long-time BSA members like Microsoft and Oracle to "engage in global policy initiatives that ensure software innovation continues to flourish and drive transformative change throughout the digital economy".

Burke Norton, Chief Legal Officer of salesforce.com:
"As the world's fastest-growing top-ten software company, salesforce.com is very pleased to join BSA. BSA has a long track record of effectively advocating on behalf of the global software industry, and we look forward to collaborating with other industry leaders to advance policies that promote innovation and growth and that expand markets worldwide."
Norton will assume a position on BSA's Board of Directors as part of the move.

Victoria Espinel, BSA President and CEO:
"We are delighted to have salesforce.com as a member and look forward to adding their expertise to our policy programs. The software industry has always been an engine of innovation, and now it is rapidly adopting new business models and distribution platforms that create tremendous new opportunities. As the world's leading provider of enterprise cloud computing, salesforce.com will bring an important perspective to BSA. We look forward to partnering with them on initiatives to enable innovation and growth across the whole industry."
The BSA, founded in 1988, is headquarted in Washington D.C. but also operates in over 60 countries.

Sources:
1. "BSA | The Software Alliance." BSA | The Software Alliance. The Software Alliance, n.d. Web. 30 July 2014.
2. "Salesforce.com Joins BSA." MarketWatch. PR Newswire, 2014. Web. 31 July 2014.
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