Wednesday, July 16, 2014

Salesforce continues to push the boundaries of CRM software with the acquisition of RelateIQ

skyplanner, salesforce consulting miami, salesforce miami, salesforce customization miami, salesforce implementation miamiSalesforce.com added to it's already extensive and impressive line-up of CRM capabilities when it acquired RelateIQ for a total of around $390 million last week. Founded in 2011, RelateIQ's specialization is business-relationship data intelligence and produces software that automatically captures data from emails, calendars, and smartphone interactions in order to provide users with data-driven insights about potential customers.

In a blog post that served as a letter to customers RelateIQ CEO Steve Loughlin wrote that he and his fellow RelateIQ co-founder are excited to join salesforce.com because it allows people them to take their philosophy on CRM to another level:
We believe this offers our customers the best of both worlds. Salesforce.com pioneered the shift to enterprise cloud computing, redefining modern CRM as we know it. As you know, RelateIQ is pioneering the next generation of intelligent computing through data science and machine learning. Looking ahead, salesforce.com’s acquisition of RelateIQ will extend the value of salesforce.com’s #1 CRM apps and platform with a new level of intelligence across sales, service, and marketing.
skyplanner, salesforce consulting miami, salesforce miami, salesforce customization miami, salesforce implementation miami

The deal is seen by some as salesforce.com's move to develop it's own innovative R+D department akin to Google's Google[x] lab. But while Google[x] spends resources on driver-less cars and eyeglasses that show ads, Salesforce will probably use RelateIQ to make its own software smarter and more intuitive. In the meantime RelateIQ will continue to be run as an independent company as Salesforce figures out how RelateIQ innovative technologies and best practices can be used to bolster the Salesforce platform's own offerings.

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