Friday, February 28, 2014

Software IS the future. Get on board or get left behind.

If you’re a business owner and you've always considered your company exempt from the movement towards software then you’re mistaken. Every passing day means more and more companies are becoming “software companies.”

According to a report by Forrester Research, the value of a company’s software equity will be as valuable, if not more, than that same company’s financial assets. Whether it’s a steel mill automating how it tracks orders so customers can stay up-to-date, or an automaker’s app that allows syncing between a car’s electronics and drivers’ phones for real-time diagnostics, companies that use software are developing another level of worth beyond their core products and services. On the other hand, the lack of software will increasingly cause customers to look elsewhere if their traditional vendors don’t keep up with the times.

The report also states that a company’s commitment to software will help separate itself from competitors who either aren’t as committed or lack any software at all. Software allows companies, regardless of industry, to build intimate relationships with their customers…and customers like that. This change in the business landscape has caused traditional enterprises to acquire software companies that live outside their traditional IT departments.


That type of reasoning is why the Salesforce 1 platform looks to become such a force in the future of software. While salesforce.com has been the gold standard in software as a service for more than a decade, the newest innovations of the Salesforce 1 platform are geared towards making companies more in tune with the Internet of things. And SkyPlanner, South Florida’s premier Salesforce consulting and customization company, can facilitate your journey into becoming a “software company”, so reach out to us today and let's get started!.