Monday, December 29, 2014

It's the last SkyPlanner Parachute of 2014...and it doesn't disappoint!

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. 
  • Technology continues to blur the lines of traditional marketing and how marketers reach customers. This post from the Salesforce Blog highlights some examples of how marketers are using products themselves to sell. [via the Salesforce Blog
  • Salesforce's Dreamforce is the gift that keeps on giving. If you haven't caught up on all the great content from that week of cloud computing craziness then check this out! [via the Salesforce Blog]
  • Coming up with a pricing strategy can be such a stressful experience because of the obvious reprecussions that come from getting it wrong. Luckily, one of the web's most trusted sources for customer metrics, Kissmetrics, has rolled out this handy guide to pricing strategies. [via the Kissmetrics Blog]
  • To say tha the Internet has changed small business is an understatement. So we won't say it. Instead, you can read about it here[via the Salesforce Blog]
  • Salesforce.com is constantly rolling out improvements to its already great suite of products. This time the leader in cloud computing has made it easier than ever to files with others within a Salesforce organization. Salesforce Files Connect lets users share their Google Drive and other online repository files with ease, and we have all the info you need on the new service here[via the SkyPlanner Blog]
At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.

Wednesday, December 24, 2014

With Salesforce Files Connect salesforce.com makes it even easier to share information throughout your enterprise.

If your business is anything like us at SkyPlanner, South Florida's premier Salesforce consulting and customization company, then you share a lot of files among your team using file repositories such as Microsoft's OneDrive or Google Drive. While convenient in their own way, having to share files outside of Salesforce does add another . BUT that's no longer the case with the new Salesforce Files Connect, which takes the existing Salesforce Files functionality one step further. 

Users can now search through their cloud files using a single simple-to-use interface within Salesforce. According to a press release from Salesforce, which cites research conducted by IDC, "36 percent of employees' days are spent looking for and consolidating information, and 44 percent of the time employees can't find the information they need to do their jobs. Because information is not centralized, 61 percent of employees typically access four or more systems to get the information they need to do their jobs.Salesforce Files Connect will allow for universal sharing on the Salesforce1 Platform as well.


Dreamforce, Dreamforce 2014, salesforce, Salesforce Admin, Salesforce consulting miami, Salesforce customization, Salesforce customization Miami, Salesforce Miami, Salesforce News,
Salesforce Files Connect

Some quotes about Salesforce Files Connect: 

"With Salesforce Files Connect, we're redefining file sharing to provide a simple, single point of access to multiple file repositories," said Nasi Jazayeri, Executive Vice President of Community Cloud, Salesforce. "Salesforce is the first to offer universal file access that enables users to embed any file directly into business processes—no matter where that file resides."

"OneDrive for Business has become increasingly central to how people store, share and collaborate on documents at work, and we're pleased to extend even more value to our customers by integrating with apps and services like Salesforce so they can be more productive," said Chris Jones, Corporate Vice President, OneDrive and SharePoint, Microsoft.
The video below outlines the fundamental functionalities of the new tool that will make life easier for any and all Salesforce users. 


Some of the more key features of Salesforce Files Connect: 
Integrated: Federated search enables the user to quickly search all connected file repositories at once. Files can be connected to accounts, cases or any Salesforce object (including custom objects), placing critical information into the flow of business. Users no longer need to go to another location to find a file, save it locally and then re-upload to the cloud in order to share and collaborate on it;Social: Users can attach files to feeds, groups or business records, putting them in the context of relevant discussions, so other employees can discover and use them in Chatter and the Community Cloud;Mobile: Salesforce Files Connect increases the speed of business by allowing connected files to be instantly browsed, searched and shared anywhere, from any mobile device;Trusted: Salesforce Files Connect allows secure sharing by enforcing the existing access permissions of the original file.
Pricing for Salesforce Files Connect is dependent on the repository connected. 

Monday, December 22, 2014

If it's Monday it's time for an all-new SkyPlanner Parachute!

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. 
At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.

Thursday, December 18, 2014

4 ways to achieve peace and tranquility this holiday season.

There's a chill in the air (well, as much of a chill as you can get in Miami) and there's Christmas music on the radio. Yes we're in the thick of the holiday season here at SkyPlanner, South Florida's premier Salesforce consulting and customization company. And while we know that it's supposed to be a time for joy it can also be a time for stress if you don't have the proper life/work balance (other may refer to it as work/life but our priorities are in order). 

Here's 4 things we have found are necessary to achieve that life/work balance. 
  • Create a schedule and stick to it. It is easy to get overwhelmed with completing projects while juggling personal responsibilities and familial obligations so making a schedule that's realistic is step one. 
  • Prioritize correctly. Even with an airtight schedule you must accept that everything on the to-do list will not get checked off. Unforeseen situations might arise that will keep you from finishing something at work (just like they will that last workout in anticipation of all the cookies you're going to be eating). Make this point clear to customers and clients, as well. 
  • Realize that December 31st is not an actual deadline. While it might seem like the new year is when all milestones must be met, at its core is just another day. Don't allow the calendar to put undue stress and pressure on you or your business. 
  • Just enjoy the holidays. They come once a year and are gone like the wind before the grind of the new year begins. Don't let them pass you by because you're too concerned with other things. 
Keeping this four things in mind will help you take full advantage of the holiday season while also completing most of your business obligations. It's what we do here in our offices at SkyPlanner and something we contribute to as success as South Florida's premier Salesforce consulting company!

business optimization, CRM, CRM consulting, crm miami, crm optimization, Lead management, marketing, net neutrality, salesforce, Salesforce consulting, salesforce optimization, SkyPlanner Tips of the Trade,
The SkyPlanner team at our annual Christmas Party!

Tuesday, December 16, 2014

Salesforce.com once again raises the bar in app distribution with the new AppExchange Store Builder.

Since it's launch in 2005 the Salesforce AppExchange has been an invaluable tool for expanding the salesforce.com ecosystem to where it is today. SkyPlanner, South Florida's premier Salesforce consulting and customization company, currently has three well-regarded apps on the AppExchange- spExams, spImages, and spVFComponents- with more on the way. And now Salesforce is working to bring the ability to distribute apps to its partner companies with the AppExchange Store Builder

As the app industry continues to explode in growth (seems like these days there's an app or two for almost anything you can imagine) Salesforce is looking to give other companies the means to build their own virtual storefronts from which to distribute their creations. The AppExchange Store Builder will allow Salesforce users to leverage, for their own gains, the same great features that make the AppExchange so successful. 
"Every company is becoming an app company, but until now, they haven't had the option to centralize app management and distribution," said Jim Sinai, senior director, AppExchange and platform, Salesforce. "With AppExchange Store Builder, any company can quickly create a completely customizable storefront for its users."
Companies such as SkyPlanner will now be able to offer their business applications to others directly. That will make it much easier to break through the clutter of existing app stores, and allow potential buyers to find your app when they want or need to. And the virtual storefronts are not limited to mobile apps or apps built through Salesforce's many platforms. Stores built through the store builder will be able to support apps of all types, built on any platform, and for any purpose. It is basically a blank canvas for e-commerce. 


business optimization, CRM, CRM consulting, crm miami, crm optimization, Lead management, marketing, salesforce, Salesforce consulting, salesforce optimization, SkyPlanner Parachute,
Source: Salesforce AppExchange
According to Salesforce, the AppExchange Store Builder is perfect for enterprises that want: 
Distribution freedom: AppExchange Store Builder makes it easy for companies to create a single destination to distribute mobile, web and desktop apps to customers, partners and employees.
Customized branding: New app storefronts can be completely customized to give all end-users a consistent brand experience.
Built-in dashboards: Companies can stand up a new marketplace with a few clicks, make apps immediately available, and view built-in dashboards that provide complete transparency into activity and downloads.
Support for all platforms: Companies can create a single destination for their end-users to download all of the business apps they need, including third-party apps and apps for various device platforms, such as Android, iOS and Windows.
E-commerce: Existing solutions available in the Salesforce AppExchange, including Chargent, Linvio and Zuora, can be easily integrated into AppExchange Store Builder to add payment processing.

At its core the AppExchange Store Builder is an out of the box product distributed on the Salesforce AppExchange as an unmanaged package. That means users can add any additional features that fit their specific needs: security measures, workflows, update releases, lincense management, third party integration, and much more. The Store Builder will also be Salesforce1 ready, but user will also be able to create their own mobile stores using the Store Builder's native capabilities.  


business optimization, CRM, CRM consulting, crm miami, crm optimization, Lead management, marketing, salesforce, Salesforce consulting, salesforce optimization, SkyPlanner Parachute,
Source: Salesforce AppExchange
As an active member of the Salesforce AppExchange, SkyPlanner is extremely excited about the opportunities the AppExchange Store Builder presents. And we look forward to learning even more about it and how it can help our own customers in their own business endeavors. Hats off to salesforce.com for raising the bar once again.  

Monday, December 15, 2014

Get in the holiday spirit with the latest SkyPlanner Parachute!

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. 
  • What's a holiday season without classics like Rudolph and The Nightmare Before Christmas? But did you know that you can get more from them than good feelings? There's hidden gems of knowledge within these 9 classics that can help bring merriness to your business! [via the Salesforce Blog]
  • In this time of holiday cheer it is so important to find the right balance between life and work so that you can maximize time with loved ones and friends. [via the Salesforce Blog]
  • Looking to build solid relationships with your customers? If yes, then read the latest post from the SkyPlanner Blog and learn to avoid these 5 credibility killing mistakes many salespeople make. [via the SkyPlanner Blog]
  • Everyone can negotiate but not everyone can negotiate well. If you've seen some sure-bet negotiations go south, reflect on these 5 points to see if there's something you could have done differently. [via Lifehacker]
  • Finally, SkyPlanner celebrated another glorious year with the annual SkyPlanner Christmas Party. The team took in majestic views and delicious food at Smith & Wollensky on Miami Beach. It was a great way to end 2014 and get 2015 going! [via the SkyPlanner Blog]
business optimization, CRM, CRM consulting, crm miami, crm optimization, Lead management, marketing, salesforce, Salesforce consulting, salesforce optimization, SkyPlanner Parachute,
Great food and great wine with great friends at the annual SkyPlanner Christmas Party!

At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.

Thursday, December 11, 2014

Don't follow these 5 sales suggestions if you're looking to completely ruin a relationship with a customer.

business optimization, CRM, CRM consulting, crm miami, crm optimization, Lead management, marketing, net neutrality, salesforce, Salesforce consulting, salesforce optimization, SkyPlanner Tips of the Trade, At SkyPlanner, South Florida's premier Salesforce consulting and customization company, there is nothing more important than the trust our customers place in us.  And that trust begins when we first approach, or are approached, by a potential customer because we know the early stages of a relationship between a company and a customer are very fragile, and a relationship can easily be shattered.

According to Salesforce, these are 5 things the modern salesperson does that can absolutely destroy a burgeoning customer relationship: 
  1. Ignoring a customer's actual requirements in favor of forcing an existing solution onto the customer. Every customer's wants and needs are different so naturally what works for one will not work for another. For example, while Salesforce provides the best CRM platform around, customers still need it molded to their own needs through customization and 3rd-party integration. If SkyPlanner tried to just sell generic modifications to every customer then, well, we wouldn't be the best Salesforce consultants in Miami. 
  2. Assuming a customer is completely in the dark about a company, product, or service. We're in the age of the internet. You can rest assured your customer will try to learn as much as there is to know about who they might be giving their money to. And if even if the customer doesn't do their own research it's best to act like they will. 
  3. Presenting customers with materials that are just about your product and that's it. Effective content covers the bigger picture and shows customers where a partnership with your business will take their business. Don't show how X product does X thing. Show them how X product will take their business from point A to B to Z. 
  4. Trying to sell to one person with one job title. This might work if your potential customer is a small business or start-up, but the bigger the deal the more people you'll have to deal with to get it done. 
  5. Having no clue about what your customer needs. This isn't to say that you have to know the inner workings of a company beforehand but its about learning as much as you can as well as applying prior knowledge to a future customer (without violating rule one, of course). It shows you care and that goes a long way.
Building credibility and trust with customers is essential for building long lasting relationships with your customers. At SkyPlanner we pride ourselves on building strong foundations with our existing customers, which in turn allows others to feel much more comfortable with entrusting us to help grow their businesses. Do you agree with the 5 credibility-killers listed above? Leave a comment and we'll start a discussion! 

Source: 
  1. Day, Donal. "5 Sales Credibility Killers." Blog. Salesforce, 8 Dec. 2014. Web. 10 Dec. 2014.

Tuesday, December 9, 2014

The 2015 SkyPlanner Christmas Party: An awesome ending to an awesome year!

Last Friday the SkyPlanner team celebrated another year as South Florida's premier Salesforce consulting and customization company with an amazing team dinner Smith & Wollensky steakhouse in Miami Beach. The team enjoyed great food, great wine, and great views of the Miami skyline, and followed that with a night of dancing at Mango's on Ocean Drive. Speeches, jokes, and a couple of tears flowed as team members spoke about their experiences and hope-filled expectations for the new year. All of which we're sure will come true! 

Miami Salesforce, Miami Salesforce consultant, Miami Salesforce consultants, Miami Salesforce consulting, SkyPlanner, SkyPlanner News, South Florida Salesforce,

Miami Salesforce, Miami Salesforce consultant, Miami Salesforce consultants, Miami Salesforce consulting, SkyPlanner, SkyPlanner News, South Florida Salesforce,

Miami Salesforce, Miami Salesforce consultant, Miami Salesforce consultants, Miami Salesforce consulting, SkyPlanner, SkyPlanner News, South Florida Salesforce,

Miami Salesforce, Miami Salesforce consultant, Miami Salesforce consultants, Miami Salesforce consulting, SkyPlanner, SkyPlanner News, South Florida Salesforce,


Monday, December 8, 2014

Another Monday, another SkyPlanner Parachute.

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. Click on each link to view our curated content.



At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.

Friday, December 5, 2014

Earthforce: How Salesforce is helping the planet while it helps your business!

Social responsibility is something that's very important to us at SkyPlanner, South Florida's premier Salesforce consulting and customization company. We actually happen to be in the process of finalizing our team for the 2015 Miami Marathon, where we'll run in support of the Debbie's Dream Foundation.

Our commitment to social responsibility is a reason why we're extremely proud to be associated with Salesforce , a company that is equally committed to social causes. In fact, it seems like everyday we learn about another initiative Salesforce has undertaken to help make the World a better place. Today we learned about Earthforce, which was launched by the cloud computing leader way back in 2007. 


business optimization, CRM, CRM consulting, crm miami, crm optimization, Lead management, marketing, salesforce, Salesforce consulting, salesforce optimization, SkyPlanner Parachute,

According to a press release from 2007 Earthforce was initially a program founded to offset the nearly 19,700-ton carbon footprint created by its data centers: 
"[Earthforce] is an initiative to create a carbon neutral salesforce.com in 2007. In taking important key steps in becoming a carbon neutral corporation, the Salesforce.com Foundation will work to neutralize the effect of salesforce.com's corporate greenhouse gas emissions from its major areas of carbon consumption - its office locations, corporate travel and data centers. This will be done through the strategic purchase of carbon offsets with the help of Clean Air-Cool Planet, NativeEnergy and Conservation International. In taking this first, important step in becoming a carbon-neutral company, salesforce.com and the Salesforce.com Foundation recognize that energy conservation and sustainability are vital parts of doing business in the 21st century.
Marc Benioff said at the time: 
"At the Salesforce.com Foundation, we have always been dedicated to social responsibility, and Earthforce is an important initiative to spearhead our efforts to help the environment," said Marc Benioff, chairman and CEO of salesforce.com. "By offsetting our carbon footprint, we are moving further on the path toward sustainability and engaging our community in contributing to effective solutions for the climate crisis."
Since it's initial inception Earthforce has grown into much more. It has become a volunteer force (pun intended) that is dedicated to promoting environmental responsibility in all facets of salesforce.com. They work diligently to promote issues like energy conservation through efficiency, recycling, composting, and commuting practices such as carpooling. But an unintended yet pleasant side effect of Earthforce has been how the common cause has brought together employees who would never have interacted otherwise.

That side effect is also felt here at SkyPlanner. Our commitment to social causes such as Debbie's Dream brings an already close-knit group even closer as we give back to causes bigger than ourselves. How does your company give back to the community and planet as a whole? Let us know in the comments!

Source: 
  1. "Salesforce.com Announces Earthforce - Leading the Way Towards Carbon-Neutral Enterprise Applications - Salesforce.com." Salesforce.com Announces Earthforce - Leading the Way Towards Carbon-Neutral Enterprise Applications - Salesforce.com. N.p., 16 Jan. 2007. Web. 04 Dec. 2014. 

Wednesday, December 3, 2014

If you love stats, we'll give you stats. 75 impressive stats found though Salesforce marketing research.


Dreamforce, Dreamforce 2014, salesforce, Salesforce Admin, Salesforce consulting miami, Salesforce customization, Salesforce customization Miami, Salesforce Miami, Salesforce News,
At SkyPlanner, South Florida's premier Salesforce consulting and customization company, we love data. Especially data that comes from the leading marketing platforms with the ability to amass huge amounts of statistical research through research, reports, and marketing surveys: The Salesforce Marketing Cloud. Drew Beechler, a Content Strategist for the Salesforce Marketing Cloud collected that data and presented it into a impressive list of statistics that shows how important marketing can be to any organization, large or small: 
Digital Marketing 2014 Stats
1. “98% of marketers plan to increase or maintain their spend in 2014.”
2. “65% of marketers say driving subscriber engagement is their primary lifecycle challenge.”
3. “47% of marketers said driving increased conversion rates is their number one priority for 2014.”
4. “60% of marketers plan to increase spend in marketing automation for 2014.”
5. “53% of CMOs felt an increased pressure to enable revenue growth in 2014.”
6. “Two-thirds of consumers say it is somewhat or very important that companies they interact with are seen as a technology leader.”
7. "86% of senior-level marketers agree that it's important to create a cohesive customer journey across all touchpoints and channels."
8. "56% of enterprise companies have adopted a customer journey strategy."
9. "Only 29% of enterprise companies rate themselves as effective at creating a cohesive customer journey."
10. "40% of marketing leaders say their company uses the term 'customer journey,' and 83% of leaders whose companies don't use the term still believe it is critical or very important for their marketing team to create one."
Email Marketing Stats
11. “68% of marketers believe email is core to their business.”
12. “49% of marketers send more than 500,000 emails annually.”
13. “88% of digital marketing organizations are using email marketing today.” 
14. “Birthday campaigns are used by only 19% of marketers.”
15. “43% of marketers believe that birthday campaigns are very effective.”
16. "Only 15% of marketers are currently using abandoned cart emails." 
17. “95% of those who opt into email messages from brands find these messages somewhat or very useful.”
Mobile Marketing Stats
18. “80% of marketers using mobile believe mobile efforts do or will provide ROI.”
19. “Only 30% of marketers use location-based functionality.”
20. “47% of marketers have a app.”
21. “53% of digital marketing organizations do not plan to use mobile push notifications in 2014.”
22. “24% of marketers report that their emails are opened on a mobile device more than 51% of the time.”
23. “42% of marketers rarely or never use mobile responsive design in emails.”
24. “35% of marketing organizations have a dedicated mobile team.”
25. “95% of marketers who did integrate mobile marketing into their overall program said it was at least somewhat effective.”
26. “85% of people say that mobile devices are a central part of their everyday life—and 90% of those aged 18-24 agreed.”
27. “73% of smartphone owners also own a tablet.”
28. “14% of consumers associate tablets and e-readers with the word mobile.”
29. “65% of tablet owners report using their tablet while watching TV at least once per day.”
30. “54% of people say mobile-optimized websites don’t give enough information.”
31. “76% of users agree that location sharing provides more meaningful content.”
32. “91% of users who subscribe to a brand’s texts see text messaging as somewhat or very useful.”
33. “41% of consumers who don’t opt into text messages from brands say it’s because they don’t provide meaningful content.”
34. “Consumers with an income of <$25K spend significantly more time on their mobile devices than those reporting higher incomes.”
35. “On average, consumers spend 3.3 hours per day on a smartphone, and 3.1 hours per day on a tablet.”
36. “Tablets are used more frequently than smartphones for passive activities, such as watching videos or movies (40%) and reading (57%).”
37. “Male consumers use smartphones at a significantly higher frequency for getting news alerts than female consumers (72% vs. 54%)”
38. “76% of Twitter visits occurred on tablets.”
39. “82% of weather visits occurred on smartphones.”
40. “46% of consumers say they use push notifications because they like receiving personalized alerts.”
41. "Mind the mobile gap: more than 50% of B2B marketing leaders don’t plan on using mobile in their strategy, despite mobile’s overwhelmingly positive effectiveness ratings."
42. "100% of marketers who valued mobile app technology as important went on to rate their company as either very effective or effective at using mobile apps to execute their overall marketing strategy."
Social Media Marketing Stats
43. “46% of marketers believe social is core to their business.”
44. “60% of digital marketing organizations are using social listening.”
45. “18% of marketers plan to adopt Google+ as a social channel in 2014.”
46. “72% of marketers use YouTube as a social channel.”
47. “46% of consumers report that brands don’t provide meaningful content on social media.”
48. "In 2013, companies tracked an average 43% increase in Twitter followers."
49. "The media and entertainment, financial services, and education and non-profit industries receive the most retweets per tweet (23.6, 17.1, and 15.3, respectively)."
50. "Brands and companies tweet photos only 8% of the time, although tweets containing a photo generate considerably higher reply and retweet volumes than those without photos."
51. "Tweets containing a photo generate 128% more replies and retweets than those without."
52. "Weekend Facebook engagement by reach is 16% more than weekdays, but only 15% of brands' posts occur on the weekend."
Stats about Social Media Ads
53. "Globally, average click-through rate (CTR) for Facebook advertising increased from .18% to .36% in 2013."
54. "Overall CPM rose from $0.31 in Q1 to $0.75 in Q4."
55. "The global average cost-per-click for Facebook ads increased 24% in 2013. Cost per thousand impressions (CPM) rose from $0.31 to $0.75 in 2013."
56. "Mobile ad CTR in Q4 of 2014 was 1.56%—over 300% better than Facebook ads as a whole. CPM, though, for mobile ads was $5.41 in Q4."
57. "Facebook ads on mobile had a 8.08% conversion rate for 2013."
58. "Facebook mobile app install had an average cost per install of $4.29 in 2013."
59. "When reached with Facebook ads, email openers were 8% more likely to click on email."
60. "When reached with Facebook ads, email openers were also 22% more likely to purchase."
Web / Predictive Intelligence Stats
61. “16% of CMOs focus on using web personalization frequently, but 50% of CMOs plan to use web personalization in 2014.”
62. “80% of consumers subscribe to emails from brands for the coupons/deals.”
63. “43% of consumers choose not to subscribe to emails from brands because they find it disruptive.”
64. "After 36 months, predictive intelligence influenced 34.71% of brands' total orders."
65. "The average lift in conversion rate for sessions influenced by predictive intelligence is 22.66%."
66. "Predictive intelligence shows a 40.38% influence in revenue after 36 months of implementation."
67. "Transactional emails generate 80% of their revenue on day of send. Abandoned card emails generate 60% of their revenue on day of send."
68. "Abandoned cart emails generate the highest average revenue per click of any predictive intelligence email campaign at $36.02."
69. "Back-in-stock emails receive the highest click-to-open rate at 19%."
70. "Direct sales from predictive intelligence increase dramatically from 6.32% in months 10 to 12 to 9.60% in months 13 to 18."
Data & Analytics Stats
71. “53% of CMOs say ROI is the metric used to measure success in the business.”
72. “91% of consumers say access to content any way they want is important.”
73. “61% of marketers plan to increase spend in data & analytics for 2014.” 
74. "Most marketers haven’t fully integrated customer data across the organization—but of those who have, 97% said they were now successfully creating a cohesive customer journey."
75. "46% of senior-level marketers reported an increased need for data and analytics expertise over the past 12+ months, and 43% expect to see an increased need over the next 12+ months."

If you're interested in reading the full reports from the Salesforce Marketing Cloud team, you can find them at the links below:


2014 State of Marketing

2014 Mobile Behavior Report
Bridging the Digital Divide
The State of Marketing Leadership
Predictive Intelligence Benchmark Report
Social Engagement Benchmark Report: Facebook
Social Engagement Benchmark Report: Twitter
Social Advertising Benchmark Report
Coordinating Channels - Email + Facebook Ads

Sources:
  1. Beechler, Drew. "75 Digital Marketing Stats from Salesforce Marketing Cloud Research." Salesforce Blog. Salesforce, 26 Nov. 2014. Web. 02 Dec. 2014.

Monday, December 1, 2014

Buddhism to help you be a better boss; Digital trends shaping our future; How coaching trumps micro-managing...all this and more in this week's SkyPlanner Parachute.

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. Click on each link to view our curated content.

  • Florida's consumer confidence is inching up for reasons explained in this release from the University of Florida, and that's a good thing for Florida's businesses. [Source: University of Florida]
  • Taking cues to success from ancient practices is nothing new (many successful entrepreneurs will cite Sun Tzu's Art of War as inspiration). Here are 6 things you can take from Buddhism and apply towards being a better boss, which in turns creates better employees. [Source: Fast Company]
  • These three trends are those that Gartner believes will shape digital technology in the near future. Do you agree? Which trends would you add or substract? [Source: Forbes]
  • If you've ever played (or watched) a sport you know how important coaching can be. As this post on salesforce.com tells us, a good coach empowers those he or she coaches versus just telling them what to do. [Source: Salesforce]
  • The new wave in social engagement is coming. As we described in our recent blog post, Salesforce has taken the best of Radian6 and Buddy Media to create the latest version Social Studio, and enterprise-level social media will never be the same. 
business optimization, CRM, CRM consulting, crm miami, crm optimization, Lead management, marketing, salesforce, Salesforce consulting, salesforce optimization, SkyPlanner Parachute,

At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.

Wednesday, November 26, 2014

Turn your enterprise into a social butterfly with the latest version of Salesforce's Social Studio.

Dreamforce, Dreamforce 2014, salesforce, Salesforce Admin, Salesforce consulting miami, Salesforce customization, Salesforce customization Miami, Salesforce Miami, Salesforce News,
Salesforce has unleashed its newest version of its Social Studio product onto the unsuspecting social media world and we at SkyPlanner, South Florida's premier Salesforce consultants, are very excited about it. 


Social Studio is Salesforce's solution for social marketing, publishing, and analytics which has been built upon the already stellar work of Salesforce acquisitions Radian6 and Buddy Media. Social media has changed drastically in the short time it's been a part of the marketing world. Once just a way for college kids to plan parties, social media has become a necessary tool for building brand loyalty through customer interaction. Social campaigns can be used to create effective overall effective marketing strategies. Public relations professionals can use social media to preemptively tackle disastrous public missteps. To maximize the affectiveness of these and many more tasks a company needs a product that is flexible and easy-to-use, allows for collaboration between departments, and is seamlessly mobile. Social Studio is all of those things and more.


Dreamforce, Dreamforce 2014, salesforce, Salesforce Admin, Salesforce consulting miami, Salesforce customization, Salesforce customization Miami, Salesforce Miami, Salesforce News,
Source: salesforce.com

Monday, November 24, 2014

A new week means a new SkyPlanner Parachute. Take some time to read up on some Salesforce news.

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. Click on each link to view our curated content.

At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.

Thursday, November 20, 2014

Building A Sales Compensation Plan Part 2: Setting Sales Objectives and Goals.

Last week SkyPlanner, South Florida's premier Salesforce consulting and customization company, wrote an introductory post on creating the type of sales compensation plan that will allow your business to attract a superior sales team. Last week's post centered on outlining the four points every great compensation plan should cover: sales strategy, performance indicators, methods of compensation, and conflict resolution protocols. If you missed last week's post you can read it here . 

As we get more in depth into each section of the sales compensation plan we won't be discussing sales strategy as that can vary widely from business to business. Instead, we'll skip to developing sales goals and performance indicators. It's simple to set performance indicators such as "close X amount of sales every month" taking the easy way out can lead to false results. Sales could come through the use of discounts and/or incentives, which do not help a business's bottom line. Also, will sales to an existing customer count as much towards goals as a sale to a new customer? 

That's why sales objectives should be more than setting a quota. Other objectives such as selling a new product or acquiring X amount of new accounts are a great place to start. All sales objectives should reflect the advancement of the business as a whole. Only then can you begin to develop individual sales objectives that will keep your sales force motivated. 

Monday, November 17, 2014

It's a warm November morning here in South Florida. And today's SkyPlanner Parachute makes it even hotter!

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. Click on each link to view our curated content.


At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.

Tuesday, November 11, 2014

Setting up an effective sales compensation plan to attract the best salespeople.

Whey you're first starting a business you do everything yourself- research, development, fundraising, production, even housecleaning- but if your ultimate goal is growth, you'll eventually need to hire help. 

In most cases growth will inevitably include hiring sales people. And odds are you're going to want the best salespeople around but unless those people are close relatives willing to work on the cheap, you're going to need an attractive compensation plan. 

 business optimization , CRM , CRM consulting , crm miami , crm optimization , Lead management , marketing , net neutrality , salesforce , Salesforce consulting , salesforce optimization , SkyPlanner Tips of the Trade
It's certainly no easy task to develop a compensation plan as a lot of difficult questions have to be answered at the outset: base pay vs. commission, performance indicators and measurement, conflict resolution. These are all things that will contribute directly to whether your company can attract elite salespeople, which will ultimately affect your company's bottom line. While the specifics of sales compensation plans can vary widely from business to business, there are core factors that should be found in any compensation plan. This week SkyPlanner will cover them in hopes that we can help your business crafts its own sales compensation plan. 

The first is writing the plan. A well-written compensation plan should include your company's: 
  • Sales strategy - How your salesforce will focus and engage selected target markets to position your brand or product in the minds of customers.
  • Performance indicators - The measuring stick that tells you how well (or poorly) your salespeople are performing. 
  • Compensation methods - How your salesforce will get paid for closed deals. Base pay + commission, soley commission based, base pay + bonus, etc. The best salespeople know what they're worth. 
  • Conflict resolution protocols - Even the most comprehensive plan will never cover every possible scenario. This outlines the methods for resolving conflicts as they come up. 
Once the above points are written out it gives your sales manager (whoever that may be) a jumping-off point for effectively communicating with your sales staff. 
Our next post will cover how to develop an effective sales strategy and the performance objectives you'll want to track. Stay tuned!

Monday, November 10, 2014

It's SkyPlanner Parachute Monday! Take a break from the Monday grind to read up on some great content!

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. Click on each link to view our curated content.


At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.

Thursday, November 6, 2014

Learning Salesforce...The Salesforce Way! A SkyPlanner look at Salesforce's Trailhead.

Dreamforce, Dreamforce 2014, salesforce, Salesforce Admin, Salesforce consulting miami, Salesforce customization, Salesforce customization Miami, Salesforce Miami, Salesforce News,
developer.salesforce.com
Tucked away among the many great product announcements at Dreamforce calendar was the unveiling of Salesforce Trailhead. While not a product per se, Trailhead is a great addition to the Salesforce line-up. According to the Salesforce Developer site Trailhead is "an interactive learning path through the basic building blocks of the Salesforce1 Platform."

Basically, Trailhead is a free tool created by developers for aspiring developers and admin that want to learn the ins and out of  building apps inside Salesforce. It provides a structured approach that uses modules and tests that cover all aspects of the platform, from Apex Basics to Validations. And while the program is structured in a way to ensure the best learning path, users can jump around to any module at any time.
Users can also track their progress by logging in to their existing developer accounts (if you don't have one you can signup for a free account here). Adding to the fun, Trailhead users can earn points and badges for completing challenges, which can then be displayed on Twitter, Facebook, and Linkedin.

Dreamforce, Dreamforce 2014, salesforce, Salesforce Admin, Salesforce consulting miami, Salesforce customization, Salesforce customization Miami, Salesforce Miami, Salesforce News,
developer.salesforce.com

Dreamforce, Dreamforce 2014, salesforce, Salesforce Admin, Salesforce consulting miami, Salesforce customization, Salesforce customization Miami, Salesforce Miami, Salesforce News,
developer.salesforce.com

Monday, November 3, 2014

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week.

business crm, cloud computing, CRM, inbound marketing, Lead management, Leads, outbound marketing, sales tracking, salesforce, salesforce automation, Salesforce CRM,

It's SkyPlanner Parachute Monday! Find out what we at SkyPlanner, South Florida's premier Salesforce consulting company, have been reading, watching, listening to, and learning from during the past week. Click on each link to view our curated content.


At SkyPlanner, South Florida's premier Salesforce consulting company, we love to hear from ours clients and supporters so please feel free to comment or email us with suggestions for future content.