Tuesday, April 9, 2013

The Key to Success Entrepreneurship? Focus.


Sounds simple, but it isn’t. According to Michael Lazerow, CMO of the Salesforce Marketing Cloud and founder or Buddy Media, focusing on the right thing is the most important part of running a successful business. He says great entrepreneurs focus exclusively on efforts that matter and tune out the rest.

Salesforce’s CMO of the Salesforce Marketing Cloud suggests that you list the top three things you need to accomplish in the next 6 to 12 months to give your company the best chance for long-term success. You have to be specific and rank them in order of importance. As a young company that’s growing rapidly, the SkyPlanner Partners know how hard this is to do. Your Miami Salesforce consulting company gets caught up in the day-today operations, making sure our clients are happy with the Salesforce application we customize for them and focus slips by. But we are definitely taking Michael’s advice and creating our plan.

Michael also reminds us that these top three goals have to be clearly defined for your entire staff because the entire company should be focusing on the same things, working together, on the same path. Imagine if the folks behind Twitter wouldn’t have concentrated on 140-character messaging. Or if Facebook hadn’t focused on photo-tagging.

Writing these top three goals will eliminate distractions and lead your company into becoming a successful corporation.